01 - Combine warm milk, sugar, and yeast in a large bowl. Let stand for 5 minutes until foamy. Add melted butter, egg, and salt. Gradually incorporate flour until soft dough forms. Knead for 8 minutes until smooth and elastic. Transfer to a greased bowl, cover, and let rise for 1 hour until doubled in size.
02 - Combine strawberries, sugar, cornstarch, and lemon juice in a saucepan. Cook over medium heat, stirring constantly, until mixture thickens to jam-like consistency, about 6-8 minutes. Remove from heat and allow to cool completely.
03 - Beat cream cheese, sugar, and vanilla extract until smooth and fluffy. Set aside until ready to use.
04 - Punch down risen dough and roll out on a floured surface to a 16x12 inch rectangle. Spread cheesecake filling evenly over dough, leaving a 1/2-inch border. Distribute cooled strawberry mixture over cheesecake layer.
05 - Starting from the longer side, roll dough tightly into a log. Cut into 12 equal slices using a sharp knife. Place rolls cut side up in a greased 9x13 inch baking dish. Cover and let rise for 30 minutes until puffy.
06 - Preheat oven to 350°F. Bake rolls for 22-25 minutes until lightly golden and cooked through. Remove from oven and let cool slightly in pan.
07 - Whisk powdered sugar, milk, and vanilla until smooth and pourable. Drizzle glaze generously over warm rolls before serving.